Firearms can be one of the few products available for purchase that do not have a huge depreciation right off the bat. As with anything there is a premium lost from not being the first to take it out of the case and use it, however lightning sometimes strikes and a gun can appreciate over time due to demand and several circumstances as is the case with cars. This is not the type of investing we are talking about here.
The Ruger American Rifle
There are a couple big names in the industry that are publicly traded companies including Sturm Ruger (RGR) and Smith & Wesson (SWHC) where you can purchase company stock and ride the roller coaster that comes with stock values. Interestingly these are just about your only choices if you are looking to invest on a small scale, not counting Taurus which is a Brazilian company on a Brazil exchange, but feel free to do your own analysis if you are a fan.
Many of the popular manufactures like Remington, DPMS, and Bushmaster among others all fall under the Freedom Group umbrella, which is a part of the private investment firm Cerberus Capital Management. If you want to invest with Freedom Group you must have a large sum of money to invest. This leaves a few, but very viable options to consider as a “small” investor looking to make some uncomplicated investments.
With a resurgence in gun ownership and soaring sales in a lackluster economy, investing in Ruger or Smith and Wesson can at first glance seem like the right thing to do. However, good investors buy low and sale high, so it can be tough to gauge if these companies may already be overvalued based on those who have already bought in and pumped up the prices. Both of these stocks have some inherent elements for a good investment, but one stands out as a great buy right now.